hi josh! i varies from shoot to shoot. 90% is being inspired in the moment - with the model, with the landscape, with the light. before a shoot i jot down a page or two of ideas of my own. i will also take a lot of ideas that i see of others photos and use that to create something new and different. for example, i’ll see a pose i like and try to recreate that in in a totally different environment. i’ll also spend a lot of time going through photos of mine and try to improve on an idea that wasn’t executed properly. the truth is sometimes i feel totally uninspired not just by my photos but by everything i see, but then i’ll go shoot anyway and come back with works that i am really proud of.